Do you have a business website? Is your website pouring leads for your business?
Look!
I am talking about actual leads that your sales team can close. You know that your leads are really as good as the website, which produces them.
Luckily, designing a landing page, which is developed for leads, doesn’t have to be lengthy or irresistible. You can easily learn exactly what works and most prominently why it works by considering the major lead generation websites.
Below, you can find some of the proven lead generation boosters’ steps that will not only boost conversions, but also boost your website’s trust feature and authority:
Remember to Post on Every Single Page
To boost the number of leads through your website, it is essential to have a simple yet easy access to the actual lead generation form. The less information they ask specially on the first step, the more possible people will be part of the important personal details.
Below, you can notice that how Allied Van Lines includes the phone number; however, it asks for least information from it’s often forms. A lot of customers are filling out this form as they do not have to provide personal information on the first step.
Look!
I am talking about actual leads that your sales team can close. You know that your leads are really as good as the website, which produces them.
Luckily, designing a landing page, which is developed for leads, doesn’t have to be lengthy or irresistible. You can easily learn exactly what works and most prominently why it works by considering the major lead generation websites.
Below, you can find some of the proven lead generation boosters’ steps that will not only boost conversions, but also boost your website’s trust feature and authority:
Remember to Post on Every Single Page
To boost the number of leads through your website, it is essential to have a simple yet easy access to the actual lead generation form. The less information they ask specially on the first step, the more possible people will be part of the important personal details.
Below, you can notice that how Allied Van Lines includes the phone number; however, it asks for least information from it’s often forms. A lot of customers are filling out this form as they do not have to provide personal information on the first step.
image source : kissmetrics
Including a Contact Number
Including a contact number in the website is also appearing counterintuitive, particularly if you are selling a digital product. By doing this, you can boost consumer trust and provides credibility to your offer. The availability of a phone number does bring them some content if your customers do not actually call.
Make Sure to Include Testimonials & Photos For Better Credibility
As we all know that adding testimonials on your website can be a great and the most powerful marketing tool, but along with it, you should include photos or other rich media like video or audio as it can them a step further. For lead-generation sites, the rich media version are considered too bandwidth-heavy, so including solid testimonials will have an excellent impact and lend support to your offer.
Always Make Videos Speak to the User
Filling the gap between online and offline customers, the online videos are considered as the best way, and it is also great for boosting conversion rates for numerous industries, especially eCommerce websites. Do you know that top performing videos are speaking to the user instead of them?
All the online users, who viewed a product video, were much more expected to convert over users, who simply viewed an ad! By videos, the users are felling more informed and confident of their purchase.
Make Use of Power Words While Describing Your Offer
Do you know that “get”, “feel” and “have” are strong and powerful action verbs that have compellers due to the active tone as opposed to “imagine having”, “imagine feeling” and more?
By making use of these action oriented words in your offer, you can place your customers in an important role as the one getting the benefits of opposed to simple imaging them.
Try to Make Good Use of Whitespace
When it comes to talking about whitespace, it is one such little thing in web design, which can give huge impact of business. Instead of determining to fill up every empty area on a page, you can give content, pictures and call to action buttons some breathing room.
However, there is no need of adding anything as you just add something to take-up room. It will finish as serving as a disturbance to your customers and reducing the conversion rates as a result.
So, these are the top six rules of a great lead generation website. Every website owner should follow these rules to make their website lead generation. No matter what type of business website you are running, try to including and consider above mentioned things to generate more leads.
In case if you are facing any difficulty to make your website lead-generation ready, you can consult our web developers’ team, who has in-depth of knowledge in designing and developing website exceptionally.
Including a Contact Number
Including a contact number in the website is also appearing counterintuitive, particularly if you are selling a digital product. By doing this, you can boost consumer trust and provides credibility to your offer. The availability of a phone number does bring them some content if your customers do not actually call.
Make Sure to Include Testimonials & Photos For Better Credibility
As we all know that adding testimonials on your website can be a great and the most powerful marketing tool, but along with it, you should include photos or other rich media like video or audio as it can them a step further. For lead-generation sites, the rich media version are considered too bandwidth-heavy, so including solid testimonials will have an excellent impact and lend support to your offer.
Always Make Videos Speak to the User
Filling the gap between online and offline customers, the online videos are considered as the best way, and it is also great for boosting conversion rates for numerous industries, especially eCommerce websites. Do you know that top performing videos are speaking to the user instead of them?
All the online users, who viewed a product video, were much more expected to convert over users, who simply viewed an ad! By videos, the users are felling more informed and confident of their purchase.
Make Use of Power Words While Describing Your Offer
Do you know that “get”, “feel” and “have” are strong and powerful action verbs that have compellers due to the active tone as opposed to “imagine having”, “imagine feeling” and more?
By making use of these action oriented words in your offer, you can place your customers in an important role as the one getting the benefits of opposed to simple imaging them.
Try to Make Good Use of Whitespace
When it comes to talking about whitespace, it is one such little thing in web design, which can give huge impact of business. Instead of determining to fill up every empty area on a page, you can give content, pictures and call to action buttons some breathing room.
However, there is no need of adding anything as you just add something to take-up room. It will finish as serving as a disturbance to your customers and reducing the conversion rates as a result.
So, these are the top six rules of a great lead generation website. Every website owner should follow these rules to make their website lead generation. No matter what type of business website you are running, try to including and consider above mentioned things to generate more leads.
In case if you are facing any difficulty to make your website lead-generation ready, you can consult our web developers’ team, who has in-depth of knowledge in designing and developing website exceptionally.